Progress Play is a “white label” supplier for online casino site operators. What this industry jargon actually means is that the company designs the websites and provides the software and infrastructure necessary to provide a fully operating online casino. This is what is often referred to in casino lingo as providing a “turnkey solution”. And this is a shorthand way of saying that all the prospective casino operator needs to do is “turn the key” (or, in reality, pay the fee) and everything is taken care of.
The History Behind Progress Play Casinos
So who are Progress Play? Well, precise historical details are difficult to track down, as is often the case with companies in the gaming industry. However, it appears the company was founded as recently as 2010. The company is currently headquartered in Malta, although this could be a correspondence address. What is certain is that it does have an office in Aldgate, London, not far from Liverpool Street railway station. The company has a total of around fifty employees based around the world, including the United Kingdom and Brazil, but most seem to be located in Cyprus and Israel. None are listed as living in Malta.
A new company called ProgressPlay UK Limited has also recently been registered at the UK Government’s Companies House, with a registered address in Covent Garden, London. This newly notified outfit is owned via an investment company based in the British Virgin Islands.
When it comes to judging the quality of their service, everything is a lot more certain. When it is said that everything is taken care of, it means everything. For progress play casinos, this begins with ensuring that the games provided for its players are of the highest standard. Licencing deals have been struck with the leading games designers, so the range of games on offer is truly top notch. And things are not allowed to get stale either: the roster of games is constantly updated with new titles to keep things fresh and interesting.
All Progress Play casino sites are designed to be playable on any kind of device. HTML5 is used to ensure compatibility with tablets and smartphones. With most gaming now taking place on the go on more compact devices, sites are designed to be phone friendly. Equally, the simple, uncluttered design which suits the smaller screen makes sites and games appear truly panoramic if you are playing on a full sized monitor.
But it is no good providing a superb selection of games, available anytime, anywhere, if the site infrastructure is clunky. No problem: Progress Play have thought of everything. On the practical side of things, all the site software is fully tested and proven to be smooth running: it has already been used over several years on dozens of casino sites.
Payment processing is also provided by the company. This means that any of the listed Progress play casino sites will accept all the major payment methods, such as credit and debit cards, plus electronic methods such as Neteller and Skrill. Pre-payments such as Paysafecard and e-banking alternatives such as Trustly are also available. You can even Pay by Phone bill on their sites. Several different currencies are also acceptable, with the pound sterling, the euro, the US dollar and Swedish Krona all acceptable at the time of writing.
OK, that’s the nuts and bolts taken care of. What about the “softer” stuff – like taking care of us, the players? Casino operators need not worry their busy heads.
The company provides its casino operator partners with all the business analysis and data required to maximise player satisfaction and retention. Less popular games can be replaced with newer, more attractive alternatives, thereby increasing player engagement.
This data can also be utilised to drive marketing campaigns, with flexible bonus offers and other incentives to drive new players to the site. Player retention can be enhanced by targeted VIP schemes and a dedicated valued player team.
Progress Play casinos also provide a round the clock customer services team to tackle any player payment or technical issues, or other queries. This support can be by live chat, telephone and / or e-mail.
From the players’ point of view of course, it is the games that are most important. And there is nothing to worry about on this score. All Progress Play casino sites contain over 400 different games to play, including a good range of traditional table options, such as Baccarat, Blackjack, Poker and Roulette. These are all available in several different formats. This includes the provision for Live Gaming, so players looking for that extra dose of realism will be able to play their favoured table game with real life, live dealers and croupiers, via mobile, tablet, laptop or desktop.
But it is the slot selection which helps this casino provider to stand out from the crowd. The company have signed licencing deals with just about all of the industry’s leading games providers. This means that all casinos powered by Progress Play carry a selection of over 350 of the very best and most popular slots on every site. Close to two dozen of the biggest names in games design are on board, including NetEnt, Microgaming, NextGen Gaming, Elk Studios and Thunderkick.
All this talent being available means that most of today’s popular favourites can be played. These include big name games like Game of Thrones, Glow, Gods of Giza, Gonzo’s Quest, Gorilla Go Wild and Great Wild Elk – and that’s just some of the great games beginning ‘G’. There are another 25 letters to choose from too. Actually, that may not be quite true. At the time of writing, there were no games available beginning with the letters Q, X, Y or Z! There are always around a dozen or so progressive jackpot games to play too.
The Licencing & Jurisidiction
Progress Play is licenced and registered in both the United Kingdom and Malta. This means that all the company’s powered sites can be regarded as safe to play for UK based players. This is because your money is backed up by the reassurance that its sites are fully compliant with all gaming rules and requirements, as set out by the Malta Gambling Authority and the United Kingdom Gambling Commission.
With Progress Play casino sites, you can be sure that you are playing on a top notch site with the very best games. Not only that, but all the little things that go together to make a really well organised, smooth-running site are also taken care of.